When Microsoft's Hotmail Included the Tagline,"Get Your Private,Free E-Mail from Hotmail

question 58

Multiple Choice

When Microsoft's Hotmail included the tagline,"Get your Private,Free E-mail from Hotmail," on each of the millions of e-mails it processed daily,it was using __________.

• A)opt-out marketing
• B)viral marketing
• C)customerization
• D)niche marketing
• E)buzz marketing

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Definitions:

Index Model

A statistical model to represent the returns of a security or a portfolio as a function of the returns of the market as a whole, along with random error.

Market Return

The overall return generated by the stock market or a specific segment of the market, over a given period.

Residual

The amount remaining after the major part or parts have been accounted for; in finance, often refers to the remainder left after specific calculations, such as dividends from a corporation after major expenses are paid.

Market Index

A measurement of the performance of a specific "basket" of stocks considered to represent a particular market or sector.