Visitors to the Universal Studios Theme Park Can Borrow One

question 232

Multiple Choice

Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park.Then the webcam users can e-mail the pictures to their friends.The average webcam user sends four e-mails to friends and has resulted in more than 6 million park images being sent to potential visitors.Universal Studios is using __________ to promote its theme park.

• A)viral marketing
• B)opt-out marketing
• C)customerization
• D)niche marketing
• E)buzz marketing

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Definitions:

New-product Strategy Development

The process of designing, creating, and bringing to market new products that align with a company's goals and customer needs.

New-product Prototype

An initial model or sample version of a new product, built to test the concept or process, typically before mass production or market launch.

Firm's Overall Objectives

The overarching goals or aims that guide a company's operations and strategy, such as profit maximization, growth, and market share.

Screeningevaluation

Screening and evaluation involve the process of assessing and reviewing potential projects, candidates, or ideas to determine their viability or suitability before proceeding to more in-depth analysis or implementation.