The Primary Way in Which Relationship Selling Creates Customer Value

question 119

Multiple Choice

The primary way in which relationship selling creates customer value is by

• A) assigning a single sales representative to a single customer.
• B) maintaining a long-term connection involving trust and mutual respect.
• C) guaranteeing fair and equitable prices for each client regardless of the size of the purchase.
• D) providing cumulative discounts based on customer loyalty and the length of the customer relationship.
• E) guaranteeing fair and equitable sales practices for each customer regardless of the frequency of the purchase.

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Definitions:

Horizontal Conflict

Describes disagreements or disputes between individuals or groups at the same level in an organizational hierarchy or structure.

Manifest Conflict

A disagreement or clash that is openly expressed and observable by others.

Antecedent Conditions

Events or circumstances that exist or occur before a specific behavior, influencing or triggering the occurrence of that behavior.

Felt Conflict

The personal and emotional experience of conflict by individuals, encompassing feelings of tension and hostility.