All of the Following Are Roles That Brand Managers Assume

question 50

Multiple Choice

All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands except which?

• A) defines the characteristics of the one or more market segments she wants to reach
• B) buys placement for an ad on a specific section on a social networking site
• C) composes title and copy for the social network ad
• D) decides on the images (photos and videos) used to promote the brand
• E) specifies the web address(es) to which its ad should link based on the brand's social media marketing goals