Brand Managers Can Strategically Use Twitter to Do All of the Following

question 19

Multiple Choice

Brand managers can strategically use Twitter to do all of the following except which?

• A) respond to user criticisms about a brand through "retweets" to develop more satisfied customers
• B) generate brand buzz by developing an official Twitter profile
• C) connect in real time using the broadcasting app Periscope, or Twitter's live stream function
• D) operate promotions in real time
• E) post user profiles for job seekers

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Definitions:

Cell Phones

Portable electronic devices used for communication, internet browsing, and accessing various applications.

Overweight

A condition characterized by having more body fat than is optimally healthy, often defined by a Body Mass Index (BMI) of 25 or more.

College Students

Individuals enrolled in an institution of higher education, often pursuing degrees ranging from associate to doctoral level.

Healthy Weight

A weight that is considered appropriate for a person's height and age, contributing to overall wellbeing and reduced risk of chronic diseases.