One of the Disadvantages Associated with Television as an Advertising

question 157

Multiple Choice

One of the disadvantages associated with television as an advertising medium is that it

• A) has a short exposure time.
• B) cannot target specific audiences.
• C) must use print for effect.
• D) has a limited amount of advertising time available.
• E) is not effective for conveying simple messages.

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Definitions:

Margrit Eichler

A sociologist known for her contributions to the study of family, gender, and feminist theory, and her critical examination of social policies and structures.

Dorothy Smith

Is a Canadian sociologist known for her work in sociology and feminist studies, particularly for developing standpoint theory and institutional ethnography.

Jane Addams

An American reformer and social worker, co-founder of Hull House in Chicago, who was awarded the Nobel Peace Prize in 1931 for her efforts in promoting peace and social welfare.

Social Activism

The effort to promote, impede, or direct social, political, economic, or environmental reform or stasis with the desire to make improvements in society.