The Greatest Concern Consumers May Have Regarding the Convergence of the Real

question 79

Multiple Choice

The greatest concern consumers may have regarding the convergence of the real and digital worlds is

• A) the elimination of traditional media; all media will become digital.
• B) a decreased emphasis on measuring the marketing return on investment for social media initiatives.
• C) the interference with personal privacy as personal data gets shared within and across social media.
• D) the proliferation of ads and sponsored stories on social networking sites that reduce click-through rates.
• E) the absence of digital cash to complete the near field communication transaction process.

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Definitions:

Income Mobility

Refers to the ability of an individual or family to move up or down the economic ladder within a society over time.

Income Ladder

A conceptual representation of the distribution of income levels among different groups within a population, often visualized as rungs on a ladder.

Relative Income

The comparison of an individual's or household's income to the larger society, which can influence spending, saving, and lifestyle choices.

Redistributing Income

The process by which government policies or mechanisms transfer income from certain groups of individuals to others to promote economic equality.