Which of the Following Statements About the Role of Social

question 32

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Test Drive" YouTube video/ad is most accurate?

• A) The purpose of the video was to reinvigorate sales of the Pepsi Next brand.
• B) For Pepsi, advertising the "Test Drive" video on Facebook was much more expensive from a CPM standpoint than two 30-second TV spots placed on NBC's The Voice.
• C) Pepsi created a new social-media driven website called Pepsi MAX NASCAR with Danica Patrick as the spokesperson following the success of the "Test Drive" video.
• D) The Pepsi MAX "Test Drive" video followed the successful "Uncle Drew" TV ads.
• E) The video showed testimonials of Pepsi MAX as a new, great-tasting energy drink in the introduction stage of its product life cycle, informing users that it has "all the sugar and twice the caffeine" as regular Pepsi.

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Definitions:

Product-Development Activities

The series of tasks involved in designing, creating, and bringing a new product to market.

Cash Flow Problems

Arise when an organization struggles to maintain sufficient cash inflows to meet its outgoing financial obligations.

Human Limitations

Refers to the natural constraints on what individuals can physically and mentally achieve.

Best Alternative

The most desirable option available to a person or entity when their first choice is not feasible.