One of the Advantages Associated with Radio as an Advertising

question 158

Multiple Choice

One of the advantages associated with radio as an advertising medium is that it

• A) can target specific audiences.
• B) has a long exposure time.
• C) has a perishable message.
• D) has an unlimited amount of advertising time available.
• E) is relatively simple to convey complex messages.

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Definitions:

Takings Clause

A provision in the Fifth Amendment of the U.S. Constitution that prohibits the government from taking private property for public use without "just compensation."

Fair Market Value

The price at which a willing buyer and a willing seller, both having reasonable knowledge of the relevant facts and not under any compulsion, would likely agree to transact.

Deontological Ethical Theories

Ethical theories that place emphasis on adherence to duties and rules as the basis of moral actions.

Actions

Legal proceedings taken in a court or the steps taken in the execution of a legal right.