[Solved] A company paying a set amount to Facebook for every time a user clicks on its ad is using ________ as a performance measure, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using ________ as a performance measure. A) variable fee; fixed fee B) cost per click; cost per thousand C) fixed fee; variable fee D) cost per action; cost per click E) traditional cost; social media cost Cheating: Cheating involves behaving dishonestly or unfairly in order to gain an advantage, especially in a context like academics, sports, or relationships. Exotic Becomes Erotic: A theory suggesting that individuals become erotically attracted to the unfamiliar, or those who are different from themselves and their early environment. Daryl Bem: A prominent psychologist known for his work in the areas of personality, sexual orientation, and the self-perception theory which suggests that people develop their attitudes and emotions by observing their own behavior. Attractive Women: Women who are generally considered pleasing or appealing in appearance by societal standards.