Geico Ads That Feature a Talking Pig,cavemen,or a Gecko Are

question 79

Multiple Choice

Geico ads that feature a talking pig,cavemen,or a gecko are using which type of advertising appeal?

• A) reminder
• B) fear
• C) humor
• D) sex
• E) cognitive

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Definitions:

Cable TV

A system of delivering television programming through coaxial or fiber-optic cables directly to subscribers' premises.

Club Good

A type of good that is excludable but non-rivalrous, meaning people can be prevented from using it, but one person's use does not reduce its availability to others.

Common Resources

Resources that are not owned by anyone, cannot be easily limited, and are available for use by more than one person or group.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning they can be consumed by one individual without preventing the consumption by others, and without leading to a decrease in available quantity.