All of the Following Statements Are True About Using Humorous

question 87

Multiple Choice

All of the following statements are true about using humorous appeals in advertising except which?

• A)Humorous content automatically improves the reach of an advertisement.
• B)Some studies suggest that humor wears out quickly,losing the interest of consumers.
• C)Humor's effectiveness may vary across cultures if used in a global campaign.
• D)The use of humor is widespread in advertising and can be found in many product categories.
• E)Advertisers believe that humor improves the effectiveness of their ads.