Gross Rating Points (GRPs) Are Determined by the Formula

question 262

Multiple Choice

Gross rating points (GRPs) are determined by the formula

• A) reach multiplied by frequency.
• B) reach multiplied by rating.
• C) cost multiplied by frequency.
• D) cost divided by reach.
• E) cost divided by audience size times 1000.

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Definitions:

Accounting Equation

The fundamental equation of double-entry bookkeeping: Assets = Liabilities + Owner's Equity, representing a company's financial position.

Assets

Resources owned by a business or individual that are expected to provide future economic benefits.

Liabilities

Liabilities are financial obligations or debts that an entity owes to external parties, expected to be settled over time through the transfer of economic benefits.

Owner's Equity

The residual interest in the assets of a business after all liabilities are subtracted, representing ownership's claim on assets.