If You Ordered a TV Commercial to Run on a Local

question 64

Multiple Choice

If you ordered a TV commercial to run on a local TV program that could reach 500,000 households for a cost of $1,000, what would your CPM be?

• A) $0.50
• B) $2.00
• C) $2.50
• D) $4.50
• E) $5.00

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Definitions:

Margin

The difference between the selling price of a product and the cost associated with producing it.

Margin

The difference between the selling price of a product or service and its cost, usually expressed as a percentage of the selling price.

Combined Return On Investment

A measure that evaluates the efficiency of an investment or compares the efficiency of several different investments.

Operating Data

Information related to the operations of a business, including production volumes, sales, and expenses, used for decision-making and performance evaluation.