All of the Following Statements Are True About the Television

question 69

Multiple Choice

All of the following statements are true about the television as an advertising medium except which?

• A) Infomercials are increasingly popular because of the low average cost of a 30-minute block of television time.
• B) Many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
• C) Television advertising is preferred by many marketers because it avoids wasted coverage.
• D) Viewers are increasingly time-shifting their viewing habits with DVRs, DVDs, and subscription services such as Netflix.
• E) There are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.

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Definitions:

Corticosteroids

A class of steroid hormones produced in the adrenal cortex or made synthetically, used particularly for their anti-inflammatory and immunosuppressive properties.

Adrenocorticotrophic Hormone

A hormone produced by the anterior pituitary gland that stimulates the production and release of cortisol from the adrenal gland.

Cortisol

A steroid hormone produced by the adrenal glands, often released in response to stress and low blood-glucose concentration.

Interpersonal Conflict

A situation in which two or more people in an interaction perceive incompatible goals or interference in achieving their objectives.