One Disadvantage of Using the Yellow Pages as an Advertising

question 201

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A) the proliferation of directories in many cities.
• B) that the marketer cannot control the exact message that is published.
• C) the perishability of the ads.
• D) that few households with telephones have them.
• E) the high delivery costs.

Grasp different types of authority agents can hold and how these authorities influence business operations.

Analyze how external conditions such as changes in property value or bankruptcy affect agency relationships.

Comprehend the duty of loyalty an agent owes to their principal and the implications of violating this duty.

Evaluate the legal implications and remedies available when agents violate their duties or when agency principles are breached.