One Disadvantage of Using the Internet as an Advertising Medium

question 266

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

• A)as a relatively new medium,it has attracted limited use.
• B)it is difficult to translate messages that can be used in social media networks such as Facebook and Twitter.
• C)the effectiveness of online advertising is still uncertain.
• D)it often creates more traffic than a firm can actually handle.
• E)pay-per-click search ads on Google are expensive and ineffective.

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Definitions:

"Under the Table" Pay

Compensation received that is not reported to government authorities, often to avoid taxes or comply with regulations.

Reported Unemployment Rate

The percentage of the labor force that is jobless and actively seeking employment as officially reported by statistical agencies.

Labor Force

The total number of people available to work, including both the employed and those actively looking for work.

Reported Unemployment Rate

The reported unemployment rate represents the percentage of the labor force that is jobless and actively seeking employment, as officially measured and published by a country's government or statistical authority.