The Means by Which an Advertising Message Is Communicated to the Target

question 57

Multiple Choice

The means by which an advertising message is communicated to the target audience is known as

• A)advertising media.
• B)reach.
• C)a source.
• D)CPM.
• E)GRP.

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Definitions:

Euros

The official currency of 19 out of the 27 European Union countries, which together comprise the Eurozone.

British Pounds

The currency of the United Kingdom, symbolized by £ and known as sterling, used throughout the UK and its territories.

Less Developed Country

A country with a lower level of industrialization, usually accompanied by lower living standards and lower HDI (Human Development Index) scores.

Expropriation

The act of a government taking privately owned property, either with compensation or without compensation, for public use.