Which of the Following Statements About Online Advertising Is Most

question 109

Multiple Choice

Which of the following statements about online advertising is most accurate?

• A)It is easier to measure the impact of online advertising than other media.
• B)Although annoying,click fraud and web-tipping are not causing real financial damage.
• C)Although popular with younger generations,few baby boomers order online.
• D)Though all online ads may not result in "clicks," studies show they can still result in higher purchases and website traffic.
• E)"Clickbots" can help eliminate fraud in online advertising.

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Definitions:

Public Accounting Firm

A business organization that provides auditing, tax, consulting, and financial advisory services to clients.

Proxy

An authority to act on behalf of another person in voting or making decisions.

Directors

Individuals appointed or elected to the board of a corporation who are responsible for overseeing and guiding the company's policies and decisions.

Directors

Individuals elected by shareholders to manage the corporation's affairs and make decision on major company issues.