Tests Conducted Before an Advertisement Is Placed in Any Medium

question 31

Multiple Choice

Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select among alternative versions of the advertisement are referred to as

• A) posttests.
• B) pretests.
• C) test screenings.
• D) aided recall testing.
• E) sales tests.

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Definitions:

Original Maturity

The original duration set during the issuance of a financial instrument, such as a bond or loan, indicating the period until the principal is supposed to be paid back.

GAAP

The standardized set of accounting principles, standards, and procedures issued by the Financial Accounting Standards Board (FASB) for companies in the U.S.

Fair Value

The income from offloading an asset or the charge for transferring a liability in a methodical exchange among participants in the market at the time of determining its value.

Orderly Transaction

A transaction executed in an organized manner where both buyer and seller have access to all pertinent information and neither is under undue pressure.