An Advertising Agency That Assists Clients by Both Developing and Placing

question 243

Multiple Choice

An advertising agency that assists clients by both developing and placing advertisements may receive payment according to an incentive plan based on performance.These plans typically pay for agency costs and a 5 to 10 percent profit,plus bonuses if specific goals are met.This type of arrangement is popular among

• A) full-service agencies.
• B) in-house agencies.
• C) modified-service agencies.
• D) promotional firms.
• E) limited-service agencies.

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Definitions:

Trademark Registration

The process of officially recording a trademark with the relevant government authorities to protect the mark and assert exclusive rights over its use.

Trade Secret

Valuable, non-public information that gives a business a competitive advantage, protected by keeping it confidential.

Business Processes

Standardized sets of activities or tasks conducted by businesses to achieve specific goals or produce goods or services.

Trade Secrets

Confidential business information that provides an enterprise a competitive edge.