The Starch Test Uses Aided Recall to Determine the Percentage

question 78

Multiple Choice

The Starch test uses aided recall to determine the percentage of those who did which of these?

• A) felt the ad was vague or ambiguous
• B) felt elements of the ad were inappropriate
• C) could summarize the key ad points in their own words
• D) remember seeing a specific magazine ad
• E) had already tried the product