Directed to Ultimate Consumers, Consumer-Oriented Sales Promotions Are Sales Tools

question 218

Multiple Choice

Directed to ultimate consumers, consumer-oriented sales promotions are sales tools used to support a company's

• A) advertising and public relations.
• B) advertising and personal selling.
• C) personal selling and public relations.
• D) personal selling and direct marketing.
• E) advertising and direct marketing.

---

Definitions:

Egocentric

Having an inability to understand or assume any perspective other than one's own.

Preoperational Stage

A developmental stage ranging approximately from ages 2 to 7 during which children begin to engage in symbolic play and learn to manipulate symbols, but do not yet understand concrete logic.

Sociocultural Theory

The concept that cognitive development is heavily influenced by social interactions and cultural practices.