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What Is Publicity? What Are the Main Types of Publicity

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What is publicity? What are the main types of publicity tools? What is the main objective of each type of tool?


Definitions:

Time-weighting Factor

A calculation used to adjust the influence of specific data points in an averaging or forecasting method based on their occurrence in time.

Ordinary Shares

Shares of a company that entitle the holder to dividends as declared and give them voting rights in company meetings.

Discontinued Operation

A component of a company's business that has been sold or discontinued, with its results reported separately in the financial statements.

Comprehensive Income

The change in equity of a company during a period from transactions and other events from non-owner sources. It includes all revenues, gains, expenses, and losses.

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