The Objective of Institutional Advertisements Is to ________ Rather Than

question 19

Multiple Choice

The objective of institutional advertisements is to ________ rather than promote a specific product or service.

• A) generate support for nonprofit organizations
• B) increase frequency of purchase of new products
• C) tout the competitive advantages of one industry over another
• D) build goodwill or an image for an organization
• E) promote alternative uses for a product class

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Definitions:

Dictatorship

A form of government in which power is concentrated in the hands of a single leader or a small group, often without democratic consent.

Composition

The act of forming something by combining parts or elements, or the arrangement and structure of parts in a work of art or piece of writing.

Division

The process of separating or segmenting a whole into smaller parts or sections.

Hasty Generalization

An argumentative flaw where the ending assertion lacks adequate or neutral supporting proof.