Marketers Have Observed That Our Marketplace Is Shifting to an "Age

question 68

Multiple Choice

Marketers have observed that our marketplace is shifting to an "age of engagement." All of the following are forms of consumer engagement except which?

• A) QR (quick response) codes
• B) reality shows using online voting
• C) Facebook Pages
• D) Twitter re-tweets
• E) public relations

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Definitions:

Index

A list of names, subjects, or other items, usually arranged alphabetically or systematically, often found at the end of a book.

Scope

Refers to the extent or range of view, reach, application, effectiveness, or action.

Informal Elements

Components in communication or processes that lack formal structure or official sanction.

Factors Beyond Control

Circumstances or influences that cannot be managed or influenced by an individual or organization.