Within the Context of Social Media,an "Evangelist" Is an Online

question 152

Multiple Choice

Within the context of social media,an "evangelist" is an online user who

• A) is "delighted" about the brand advertised and sends messages to his/her online friends and then back to the advertiser about the joys of using the brand.
• B) tries to promote an anticonsumerist agenda to other online users, hindering the effectiveness of online advertisements.
• C) is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his/her online friends.
• D) is indifferent or neutral to advertisements on social networks.
• E) is an advocate who develops his/her own Facebook, Twitter, and/or YouTube following and therefore should be contacted by advertisers about placing an ad on his/her website.

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Definitions:

Report Talk

A style of communication focusing on exchanging information, facts, and arguments, often used in formal or professional settings.

Factual and Statistical Information

Data and details based on real occurrences and quantitative measurements, used to support arguments, analyses, or research findings.

Formal Style of Communication

A method of interaction that follows established conventions and often uses professional or technical language.

Generation

A group of people born around the same time, who share similar cultural, social, and political attitudes.