Which of the Following Is a Strength of Personal Selling

question 63

Multiple Choice

Which of the following is a strength of personal selling?

• A)Personal selling can be very persuasive.
• B)Personal selling has low seller involvement.
• C)Personal selling can prepare messages quickly.
• D)Personal selling is an efficient means for reaching large numbers of people.
• E)Personal selling is often the most credible source in the consumer's mind.

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Definitions:

Capacity

The ability or power to do, experience, or understand something, often used in the context of mental or physical capabilities.

Cocktail Party Effect

The ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, much like being able to focus on a single conversation in a noisy room.

Selective Memory

The phenomenon of remembering certain information while forgetting others, often influenced by emotional factors.

Broadbent

Donald Broadbent, a British cognitive psychologist who made significant contributions to the field of attention and information processing.