What Is the Nature of the "Paid" Aspect of Advertising

question 201

Multiple Choice

What is the nature of the "paid" aspect of advertising?

• A) Fees are paid for space or time in the medium.
• B) Fees are paid to salespeople as either salaries or commissions.
• C) Fees are paid to creative arts contributors, but there is no direct payment to media.
• D) There is a wide range of fees paid depending upon the promotion selected.
• E) The primary costs are now associated with data transmission for phone or the Internet.