When Employing a Push Strategy, a Manufacturer

question 226

Multiple Choice

When employing a push strategy, a manufacturer

• A) advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide advertising campaigns.
• B) directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
• C) forces a retailer to promote its products by placing national ads in local newspapers.
• D) directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask the retailer for the product.
• E) directs retailers to promote one product over another to help balance fluctuations in inventory.

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Definitions:

Neurotransmitter Molecules

Chemicals that transmit signals across a synapse from one neuron to another target neuron.

Sending Neuron

A neuron that transmits a chemical or electrical signal to another neuron across a synapse during neurotransmission.

Excitatory Signals

Neural impulses that increase the likelihood of a neuron firing, leading to an action.

Action Potential

A short-lasting event in which the electrical membrane potential of a cell rapidly rises and falls, allowing neurons to transmit signals over distances.