Which of These Promotional Elements Has the Highest Cost Per

question 234

Multiple Choice

Which of these promotional elements has the highest cost per contact or exposure?

• A) advertising
• B) personal selling
• C) sales promotion
• D) publicity
• E) public service announcements

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Definitions:

Unity of Command

A principle in management and organizational design that mandates each employee is accountable to one and only one supervisor, ensuring clear instruction and direction.

Locus of Control

A psychological concept that describes the degree to which individuals believe they have control over the outcomes of events in their lives.

Departmentalization

The process of dividing an organization into different departments, which perform specific functions or tasks.