Marketers Can Communicate Best with College Students by

question 224

Multiple Choice

Marketers can communicate best with college students by

• A) using cable TV ads since this demographic watches TV more than any other medium.
• B) adding mobile media to their IMC campaigns.
• C) placing ads on Sirius XM radio.
• D) using "Twitter Jockeys."
• E) discouraging media multitasking.

Understand the concept of currency exchange and its effects on international investments.

Grasp the importance of international diversification and its impact on portfolio performance.

Identify various financial instruments and investment vehicles used in international finance.

Understand how inflation, taxes, transaction costs, and capital controls affect international CAPM applications.

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Definitions:

Probability

A measure of the likelihood of a particular event or outcome occurring, expressed as a number between 0 and 1.

Expected Utility Maximizer

An individual who makes choices under uncertainty to maximize their expected level of satisfaction, based on the probabilities of different outcomes.

Von Neuman-Morgenstern

A theory in economics that provides an axiomatic basis for expected utility theory, which helps to explain choice under uncertainty.

Probability

An indication of how probable an event is to happen, represented numerically between 0 and 1, with 0 meaning it cannot happen and 1 meaning it is certain to happen.