The First Decision in Developing the Promotion Program Is to

question 229

Multiple Choice

The first decision in developing the promotion program is to

• A) set the budget.
• B) state the mission.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

---

Definitions:

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.

Guilt/Pride Principle

A psychological concept that suggests emotions like guilt and pride are fundamental in guiding moral behaviors and forming a sense of personal responsibility.

Id

In psychoanalytic theory, the part of the personality containing innate biological drives and instincts. It operates on the pleasure principle, seeking immediate gratification.

Pleasure Principle

A concept in psychoanalytic theory stating that individuals seek immediate gratification of needs and desires to avoid pain or discomfort.