One Advantage of Using the Internet as an Advertising Medium

question 137

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)the perishability of the message.
• B)messages are automatically translated into multiple languages.
• C)Internet advertising can use rich media to create interactive ads.
• D)there are no real costs except computers used for initial encoding.
• E)uniform reach among all target markets.

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Definitions:

Market Rate of Interest

The prevailing rate of interest determined by supply and demand in the credit market that borrowers must pay to lenders.

Coupon

The interest rate paid by fixed-income securities, typically expressed as an annual percentage of the face value.

Selling For

The process or act of offering goods or services in exchange for money.

Annually

Referring to events or measurements that occur once every year.