The Olympics Have Become a Very Visible Example of a Comprehensive

question 269

Multiple Choice

The Olympics have become a very visible example of a comprehensive integrated communication program. For organizers, primary importance is placed on

• A) advertising and personal selling.
• B) personal selling and public relations.
• C) public relations and publicity.
• D) sales promotion and direct marketing.
• E) direct marketing and personal selling.

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Definitions:

Direct Method

An accounting approach used to allocate service department costs directly to producing departments without considering other service departments.

Janitorial Department

A division within an organization responsible for maintaining cleanliness, hygiene, and sanitation within the premises.

Cost Allocated

The amount of indirect costs assigned to cost objects based on certain criteria or cost drivers.

Assembly Department

A section within a manufacturing process where pieces are put together to form a component or a finished product.