The Formula to Calculate a Promotion-To-Sales Ratio Is: Total Promotion

question 143

Multiple Choice

The formula to calculate a promotion-to-sales ratio is: Total promotion expenditures divided by

• A)Total marketing costs.
• B)Marginal revenue.
• C)Average revenue.
• D)Net sales.
• E)Total sales.

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Definitions:

Environmental Strategy

A business approach that incorporates sustainable practices and considerations of environmental impact into its operations and decision-making process.

Marketing Actions

Strategic steps or initiatives undertaken by a company to promote and sell its products or services.

Environmental Impact

The effect that a company's actions have on the natural environment, including factors like biodiversity, pollution, and natural resources depletion.

Quasi-Greening

Practices by companies that are promoted as being environmentally friendly, often with the intention of gaining favor with consumers, but which may not have substantial environmental benefits.