Yield Management Pricing Is Most Consistent with Services Trying to Deal

question 170

Multiple Choice

Yield management pricing is most consistent with services trying to deal with

• A)perceived risk.
• B)capacity management.
• C)cognitive dissonance.
• D)inelasticity of demand.
• E)new product strategy development.

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Definitions:

Laggard

Term used to describe a person, organization, or entity that is slow to adopt new technologies, practices, or innovations, often resistant to change.

Product Mix

The total range of products that a company offers to its customers, encompassing the diversity and variety of product lines and items available.

Maturity Stage

A phase in the product lifecycle where sales growth slows or levels off, and the product is established in the market.

Decline Stage

The decline stage is a phase in the product life cycle characterized by a decrease in sales and market share, often leading to the eventual withdrawal of the product from the market.