The Desire for a Product Class Rather Than for a Specific

question 183

Multiple Choice

The desire for a product class rather than for a specific brand is called ________ demand.

• A) selective
• B) primary
• C) derived
• D) generic
• E) secondary

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Definitions:

Optic Chiasm

The part of the brain where the optic nerves partially cross, involved in visual processing.

Ophthalmoscope

A medical instrument used to examine the interior of the eye, especially the retina.

Fovea

A small depression in the retina of the eye where visual acuity is highest.

Choroid

The vascular layer of the eye lying between the retina and the sclera, providing oxygen and nourishment to the outer layers of the retina.