During the Introduction Stage of the Product Life Cycle, Promotional

question 25

Multiple Choice

During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. The consumer demand that is stimulated is referred to as __________ demand.

• A)selective
• B)primary
• C)derived
• D)generic
• E)secondary

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Definitions:

Vertical Integration

Company’s avoidance of middlemen by producing its own supplies and providing for distribution of its product.

Union Membership

Refers to individuals who belong to a labor union, organizations that represent workers' interests in negotiations with employers over wages, benefits, and working conditions.

Declined

A term used to describe a decrease or reduction in quantity, quality, or strength over a period of time.

Immigrants

People who move to a new country or region, intending to settle and reside there, often in search of a better quality of life or opportunities.