Managers Often Use Two Special Measures to Help Identify Strong

question 105

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts.The two indexes focus on

• A) marketing efficiency and production efficiency.
• B) dollar market share and unit market share.
• C) monthly dollar sales by channel and monthly number of units sold by channel.
• D) sales per square foot and same-store sales growth.
• E) category development and brand development.

---

Definitions:

Insurance Expense

Costs incurred by a business or individual for insurance coverage, including health, property, and liability insurance.

Accrued Wages

Wages that have been earned by employees but have not yet been paid by the company.

Wages Payable

A liability account reflecting the amount of salary or wages owed to employees for work performed but not yet paid.

Unearned Fees

Income received by a business for services that have not yet been performed or delivered.