Mott's Applesauce Promotes Itself as a Low-Fat Alternative to Cooking

question 168

Multiple Choice

Mott's applesauce promotes itself as a low-fat alternative to cooking oil for baked goods. Mott's is

• A) finding new users through a product modification strategy.
• B) increasing use by existing customers through a product modification strategy.
• C) modifying the product characteristics.
• D) creating new use situations through a market modification strategy.
• E) demarketing the product.

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Definitions:

Behaviors

Actions or reactions of an individual or a group in response to external or internal stimuli.

Repetition

The act or process of doing or saying something again, often for emphasis or to ensure understanding.

Perceptual Process

The sequence of steps that involves receiving, selecting, organizing, interpreting, and responding to sensory information.

Private-label Item

A product that is manufactured by one company but sold under another company's brand, typically a retailer's brand.