The Key Idea Behind Diffusion of Innovation Is That

question 219

Multiple Choice

The key idea behind diffusion of innovation is that

• A) not all consumers accept a new product at the same time; adoption of a product spreads throughout the population.
• B) once a product enters the market, the time span between awareness and purchase is incredibly short.
• C) the introduction of an entire new product class almost always diffuses the importance of its predecessor within a matter of months.
• D) adoption of a new product line does not change the diffusion rate of older lines in the market.
• E) the rate of adoption is independent of other product form innovations or competitive products in the marketplace.

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Definitions:

Result Generalizability

The extent to which research findings are applicable to contexts outside of the original study setting, including different populations and conditions.

Null Hypothesis

A statement or hypothesis that assumes no significant difference or effect between variables, serving as a default position to be tested against an alternative hypothesis.

Alternative Hypothesis

A hypothesis that suggests there is a difference, relationship, or effect between two or more variables, opposite to the null hypothesis.

Mean of Scores

Calculated as the sum of all scores or values in a data set divided by the number of scores, representing the average.