Johnson & Johnson Effectively Repositioned St

question 282

Multiple Choice

Johnson & Johnson effectively repositioned St. Joseph Aspirin from a product for infants to an adult low-strength aspirin to reduce the risk of heart attacks or strokes. This is an example of a product repositioning by

• A) reacting to a competitor's position.
• B) reaching a new market.
• C) catching a rising trend.
• D) changing the value offered.
• E) product modification.

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Definitions:

External Attribution

The process of blaming external circumstances or actions of other people for one's own behavior or experiences, rather than internal characteristics.

Lose Weight

The process of reducing body weight, typically through a combination of diet, exercise, and lifestyle modifications.

Exotic Animal

A species of animal that is not native to a particular region, often known for being kept as an unconventional pet or seen in zoos.

Pygmalion Effect

A positive self-fulfilling prophecy in which an individual comes to display improved performance because of the positive expectation of the people with whom he or she interacts.