Specialty Products Refer to

question 320

Multiple Choice

Specialty products refer to

• A) products for which there are many substitutes.
• B) products purchased for their prestige or high perceived value.
• C) products a consumer will make a specific effort to search out and buy.
• D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
• E) items that the consumer does not know about or knows about but does not initially buy.

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Definitions:

Perceived As Whole

Perceived as whole refers to the psychological phenomenon where an individual or observer views a unit or system as a single, integrated entity, rather than focusing on its individual components.

Perceptual Constancy

The ability of the brain to maintain a stable perception of an object even as sensory input about the object changes (e.g., changes in lighting, angle, or distance).

Retinal Disparity

The slight difference in the visual images that reach each of the eyes, leading to the perception of depth and the ability to see the world in three dimensions.

Moon Illusion

A perceptual phenomenon where the moon appears larger near the horizon than it does while higher up in the sky.