The Added Value a Brand Name Gives to a Product

question 67

Multiple Choice

The added value a brand name gives to a product beyond the functional benefits provided is referred to as

• A) brand cachet.
• B) brand net worth.
• C) brand equity.
• D) brand benefit.
• E) brand enhancement.

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Definitions:

Account

A record summarizing all the transactions pertaining to a single item in the financial statements.

Days

The basic unit of time, equal to 24 hours, used to measure duration from one midnight to the next.

Interest Earned

The amount of money made on an investment over a certain period of time due to interest.

Account

A record or arrangement by which an individual or organization keeps track of their financial transactions and balances with a financial institution.