To Better Connect with Its Customers by Providing Functional and Aesthetic

question 96

Multiple Choice

To better connect with its customers by providing functional and aesthetic design features, Kraft did what with its Chips Ahoy! cookies?

• A) gave the products a more interesting brand personality
• B) created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
• C) engaged in a co-branding effort with Blue Bell ice cream
• D) complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
• E) created a patented resealable opening in the bag for easy access and to maintain freshness

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Definitions:

Number Tables

Tables used to organize, display, and analyse numerical data systematically.

Ethically Bound

refers to being obligated to act in ways that are considered morally right and fair within societal or professional standards.

Widths

The measurement or extent of something from side to side; the lesser of two or the more usually perceived dimensions of an object.

Bars

Graphical units used in charts, such as bar charts or histograms, to represent data visually through the size of rectangular shapes.