Criteria for Forming Segments Involve Both Similarities and Differences

question 45

Multiple Choice

Criteria for forming segments involve both similarities and differences. In terms of the needs of buyers, the similarities must be ________ a segment, and the differences must be ________ segments.

• A) between; among
• B) throughout; absent in
• C) within; among
• D) absent in; throughout
• E) among; across

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Definitions:

Neurotic

A neurotic is an individual prone to experiencing negative emotional states such as anxiety, anger, or depression, often due to an imbalance in normal psychological functioning.

Hostile Comments

Remarks or feedback given in an aggressive or derogatory manner intended to belittle or harm someone.

Good-Natured Joking

The act of engaging in humor or jesting that is friendly, positive, and not intended to cause harm or discomfort.

Realistic Accuracy Model

A framework in social psychology that explains accuracy in personality judgment as arising from a sequence of processes: relevance, availability, detection, and utilization of behavioral information.