The Tangibles That Make Up the Service, Such as Buildings

question 90

Multiple Choice

The tangibles that make up the service, such as buildings, landscaping, vehicles, furnishings, signage, brochures, and equipment, comprise which element of the seven Ps of services marketing?

• A) process
• B) place
• C) physical environment
• D) productivity
• E) product

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Definitions:

Consensus

General agreement or collective unanimous opinion among members of a group.

Gestalt

A psychological approach that emphasizes understanding the whole experience rather than its parts, often associated with theories of perception and therapy.

Social Exchange Theory

Social Exchange Theory is a concept that explains social change and stability as a process of negotiated exchanges between parties.

Field Theory

A psychological framework proposing that one's behavior is a function of both their character and environmental factors.