For Shopping Products, the Consumer

question 197

Multiple Choice

For shopping products, the consumer

• A) purchases the items frequently, conveniently, and with a minimum of effort.
• B) compares several alternatives on criteria such as price, quality, or style.
• C) makes a special effort to search out and buy the items.
• D) does not know about the items or knows about them but does not initially buy them.
• E) buys the items as a result of buying other consumer products, such as impulse purchases.

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Definitions:

Viewers' Recall

The ability of viewers to remember content, such as advertisements or messages, they have seen or heard.

Persuasive

Having the ability to convince or influence others through argument, reasoning, or appeal to emotions.

CNN News

A major American news-based pay television channel, known for its 24-hour news coverage.

TMZ

A popular celebrity news website and television program that focuses on reporting entertainment and celebrity news.