To Help Consumers ________, Marketers Try to Make Them Tangible

question 55

Multiple Choice

To help consumers ________, marketers try to make them tangible or show the benefits of using the service.

• A) assess and compare services
• B) reduce inconsistency
• C) increase interaction with service providers
• D) appreciate the flexibility of services
• E) understand the interdependence of services

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Definitions:

Preferences

Individual choices or inclinations towards certain options, objects, or outcomes over others.

Heuristics

Simple, efficient rules, either hardwired by evolutionary processes or learned, which help individuals make decisions, come to judgments, and solve problems when facing complex situations or incomplete information.

Rational Model

A decision-making model that assumes individuals will make decisions based on logical analysis, aiming to maximize outcomes by evaluating all possible alternatives.

Preferences

Individual or collective tastes, inclinations, or choices that dictate behavior or decision-making processes.